Since we’re into the art of posters for the moment, here’s a question to ponder. What’s Spielberg’s best film? Easy, it’s JAWS (1975). And why? Easy, because he collaborated on it. It was a fantastic group effort, never to be repeated and never equalled. Acting, design, music, script – all faultless.
Also it has one of the greatest poster designs ever – from artist Roger Kastel. Below are 3 stages in the design process – from original book cover, to sketch to final theatrical poster artwork. Simply masterful.